Retailers
We work so that you can verify the contents of the honey you place on shelf beyond the supplier’s declaration.
How is the authenticity of product reaching the shelf confirmed beyond the supplier’s declaration?
In retail, product reaches the shelf at the end of a chain the point of sale does not see. The consumer, however, directs any non-conformity to the point of sale rather than to the supplier.
- A large number of suppliers are engaged within the same category
- Complaints are directed to the point of sale and to the brand
- A supplier certificate declares the product but does not measure it
- News relating to an inspection affects sales across the entire category
What we provide to retailers
The ability to conduct your own control without depending on a supplier certificate.
You conduct an independent control
You assess a product taken from the shelf or the warehouse independently of the supplier.
You monitor supplier consistency
The record that accumulates shows which brand delivers consistent results over time.
You can answer a consumer enquiry
When an enquiry arrives you can present a written result for the product concerned.
What matters in retail
The three topics with the greatest effect on the category.
Loss of confidence
Doubt relating to one product affects sales across every brand in the category.
An unseen chain
Which producer the product came from does not, in most cases, appear on the shelf label.
Responsibility concentrating at the point of sale
The consumer approaches the point of purchase; the remainder of the chain is not visible to them.
Let us plan your category control arrangements together.
We will begin from your supplier count and your existing control processes.